Loveyapa writer hoped for the film to find a larger audience when it releases on an OTT platform.
Junaid and Khushi’s film is a modern-day romantic drama. (Photo Credits: Instagram)
When Loveyapa hit theatres earlier this month, it failed to leave a mark at the box office despite getting positive reviews from all. Junaid Khan and Khushi Kapoor starrer earned hardly Rs 12 crore at the box office.
Recently, Loveyapa writer Sneha Desai reacted to Loveyapa’s box office debacle and argued that the audience is not yet fully ready for such rom-coms. “Box office numbers don’t always tell the full story of a film’s impact. ‘Loveyapa’ is a fresh, unconventional take on romance that caters primarily to Gen-Z and millennials, who relate deeply to its humour, sarcasm, and modern take on love, nanoships and infidelity,” she told India Today.
“However, because it is a unique style of rom-com, a remake at that, one that doesn’t necessarily follow the traditional Bollywood formula, it may take time for a wider audience to fully connect with it,” the writer continued.
Sneha hoped for the film to find a larger audience when it is released on an OTT platform and added, “There is also a tremendous change in the way audiences are now consuming content. There is stiff competition from OTT platforms and simply no formula works.”
Explaining why the film might not have worked in theatres, the writer shared, “People prefer to watch larger-than-life portrayals on-screen and lesser-mounted films on OTT. Maybe a lot of people were shy of sampling the film in cinemas for this reason. It might just open to great numbers when we arrive on digital platforms. But the gratifying thing is that everyone who has seen it has come out pleasantly surprised with the film and performances.”
Sneha also stated that it is not the box office which determines the film’s success but a “good story”. “In the case of ‘Loveyapa’, the story itself is quite different from traditional Bollywood romances, it’s more modern, dialogue and situation driven, and reflective of how younger generations approach relationships today,” she said.
