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How Woolah Tea from Assam brewed a Shark Tank India success

In Assam
February 03, 2025
How Woolah Tea from Assam brewed a Shark Tank India success

Guwahati: You can’t connect the dots looking forward; you can only connect them looking backwards,” said Steve Jobs, an Apple co-founder. “Right now, I am walking the path, and I trust the dots will connect,” says Upamanyu Borkakoty, who has become the first entrepreneur from the tea sector in Assam to secure investment in Shark Tank India. His innovative product, Woolah Tea—the world’s first and most sustainable bagless tea dip—captured the attention of the Sharks and the audience alike.

Woolah, in the Assamese language, means happiness. The founders wanted to create “the happiest tea experience” as well as the happiest value chain in the world of tea—with innovation at the core.