Gaurav Taneja speaks about his brand’s Rs 1 crore launch after his Shark Tank India stint ended without a deal.
Gaurav Taneja pitched his fitness brand named Beast Life on Shark Tank India 4. (Photo: Instagram)
Gaurav Taneja’s Shark Tank India 4 stint may have ended without a deal, but the drama surrounding it is far from over! The popular content creator didn’t exactly have the best time on the show, with Anupam Mittal bluntly calling him a “terrible entrepreneur” and questioning his reasons for even being there. Now, weeks after his exit, Gaurav opened up on his experience, taking a dig at the show while sharing the stage with one of its judges.
During an event where he shared the stage with one of Shark Tank India’s judges, Gaurav opened up about how his business took off, saying, “Recently, I was talking to somebody and we discussed how my brand, which was launched in May 2024, made sales worth Rs 1 crore in just one hour. But a lot of hard work went into it for 7-8 years. Right from working out in the gym to gaining knowledge about the products – in India there was a culture that when you went to a gym trainer, he wouldn’t tell you the science behind what to eat and when, what to do, and how to do it. When I started showing all this to people, I was accused of sabotaging gym trainers’ jobs. I was also thrown out of a gym because of this once.”
In his latest vlog, Gaurav reflected on his entrepreneurial journey, recalling how his brand made Rs 1 crore in just an hour after launching in May 2024. He admitted, “When I started content creation, I was also flying that time, so I was juggling between these two things all by myself. I did content creation with zero team, and later met a few good people. Great entrepreneurs have a great team, I understood this very late. I realised that you cannot do everything by yourself, if you do, you will stagnate. I was very underconfident as a child, but this social media journey changed me.”
Back on Shark Tank India, Anupam had made it clear why he wasn’t investing in Gaurav’s company, telling him, “When I started, I was a lot like you. I thought of myself as a star, but when you think of yourself as a star, you think you’re infallible. you cant allocate time in startups, you have to be there all the time… It’s not that I don’t trust you, but I trust in Indian entrepreneurship, and they have so much energy, so much passion, they won’t let a part-timer like you win. That’s the reason I’m out.”
