Coke Studio Bharat returns with Season 3, promising a vibrant fusion of India’s musical heritage and contemporary sounds. Featuring a diverse line-up of artists like Vishal Mishra, Malini Awasthi, Shalmali Kholgade, Santhosh Narayanan, and Jassa Dhillon, this season blends folk traditions with modern beats.
Coke Studio Bharat Season 3 returns with a stellar line-up, including Vishal Mishra, Malini Awasthi & Jassa Dhillon. Experience a blend of folk, hip-hop & contemporary beats.
Coke Studio Bharat is back with an electrifying Season 3, promising to be a grand celebration of India’s rich musical heritage blended with contemporary sounds. Known for its unique ability to weave traditional narratives into modern beats, the platform has consistently resonated with music lovers, particularly Gen Z. This season aims to push the boundaries of musical storytelling, offering a fresh take on India’s diverse sonic landscape.
Coke Studio Bharat’s latest season boasts an iconic ensemble of artists, bringing together legendary maestros and emerging talent. The line-up includes Vishal Mishra, Malini Awasthi, Shalmali Kholgade, Santhosh Narayanan, Shankuraj Konwar, Dhanda Nyoliwala, Prateeksha Srivastava, Ofro, Thiarajxtt, Gulab Sidhu, Jassa Dhillon, Raaginder, Aditya Gadhvi, Madhubanti Bagchi, Siddharth Amit Bhavsar, Jayamoorthy, Xvir Grewal, Dabzee, SVDP, Mehak Sidhu, Bhargav Purohit, and the Indian Choral Ensemble. Each track in Season 3 is a tribute to India’s vast and evolving musical traditions, spanning across genres like Awadhi folk, Punjabi hip-hop, Assamese alternative rock, and Tamil folk music. This season is expected to create an unparalleled fusion of sounds that celebrate India’s diverse musical heritage while introducing new-age experimentation.
Reflecting on his participation, singer Vishal Mishra shared his excitement, saying, “Coke Studio Bharat has always been a platform that celebrates different shades of India’s diverse musical landscape. I’m excited to contribute my sound and see how the fusion of different genres comes together to create a unique narrative for the audience.” Folk legend Malini Awasthi emphasized the importance of preserving traditional sounds, stating, “Folk music is always nostalgic because it carries the soul of our history, our region, our people. With Coke Studio Bharat’s deeply rooted connections, we are reintroducing these timeless sounds to a new generation, proving that tradition and innovation can sing in perfect harmony.”
Speaking on the cultural significance of the platform, Greishma Singh, Vice President, Coca-Cola India & South-West Asia, highlighted its role in shaping India’s contemporary music scene: “At its core, Coke Studio Bharat is all about storytelling and culture – bridging traditional and modern with a unique and recognizable sonic & visual identity. Built around a handpicked set of artists representing different parts of Bharat, Season 3 brings a fresh youthful take on unique sounds that cover a rich tapestry of genres of music.” Adding to this, Devraj Sanyal, Chairman & CEO, Universal Music Group India & South Asia, underscored the platform’s global appeal: “At Universal Music Group, we have always considered the world, not just India, as our marketplace for music. Season 3 has a high cultural quotient of young and fearless sounds while staying deeply rooted in the storytelling of our storied heritage. It’s an exciting chapter in the evolution of the platform.”
With an unmatched line-up of artists and a vision to redefine India’s contemporary musical identity, Coke Studio Bharat Season 3 is set to captivate audiences like never before. The first track is set to drop on February 21, 2024, and fans can expect a dynamic mix of sounds that celebrate both heritage and modern musical sensibilities. Stay tuned for a season that promises to deliver soulful melodies, powerful beats, and a fresh perspective on India’s ever-evolving music scene.
